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Emporio Armani SS14

23/07/2014
Production Agency
London, UK
18
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Credits
Brand
Production
Post Production / VFX
Editorial
Art Partner commissioned Loco to edit, grade and create the VFX for this year’s Emporio Armani Spring Summer collection filmed by renowned photographer/Director Alasdair McLellan and DOP Alexander Dynan. Shot in conjunction with the print and online campaign, they captured the six models laughing, dancing and joking around. Their fun, quirky moves give a natural feel to the piece, and the music of Human League's “Love Action” helps create a vintage 80's vibe. Loco’s Lee Bamsey scrutinised the rushes, shot on the Arri Alexa, to pick out the best examples of each of the models dancing. He assembled the material in a few different styles, and Armani selected the two, which he would shape into the final film. Senior colourists Martin Southworth, Dado Valentic provided the rich, vibrant colour grade. Loco’s VFX team also provided beauty and retouching work to remove distracting creases from the clothing.
About LEAP

We are LEAP, the UK’s leading independent creative services agency. We work in collaboration with agencies, directly with brand advertisers and partner with the professional marketing community to support their creative implementation and project delivery requirements across all media.


We call it Creativity Delivered.


We’re an integrated team of 120+ creatives and designers, language and culture experts, film and image makers, digital technologists, content producers and production specialists.


We're a business built upon partnership. It's these partnerships with the professional marketing community, brand advertisers, agencies, suppliers and our people that define us.