senckađ
Group745
Group745
Group745
Group745
Group745
Group745

Buick - Human Traffic Signs

11/07/2014
Advertising Agency
London, UK
64
Share
Credits
In China someone is injured in a traffic accident every three minutes, and every ten minutes, someone dies as result of one. Pedestrians and drivers failing to acknowledge and obey traffic signs is key to these tragic statistics. Working with client Buick of Shanghai General Motors, Lowe China has created a road safety campaign to alert drivers about obeying traffic signs. Lowe contacted real accident victims and invited them to participate in our campaign by holding up traffic signs at the spots where their accidents actually happened. As part of an overall road safety campaign by Buick, a live event was also staged on World Traffic Safety Day (April 7). Nine accident victims posed as human traffic signs at accident-prone areas during peak hour traffic, going viral immediately. “Signs are there for a Reason. Obey the rules.” In Cannes 2014, the campaign was awarded a gold, silver and 2 bronze Lions.
About MullenLowe EMEA

MullenLowe Group is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We are a global creative boutique of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies. With a hyperbundled operating model, global specialisms include expertise in brand strategy, and through the line advertising with MullenLowe; creatively driven digital transformation with MullenLowe Profero; media and communications planning and buying with Mediahub; customer engagement with MullenLowe Open; and consumer and corporate PR with MullenLowe PR and MullenLowe salt. We are focused on delivering an Unfair Share of Attention for clients’ brands and are consistently ranked among the most awarded creative and effective agency networks in the world. For eight consecutive years, MullenLowe Group has topped the Effie Index as the most effective global network in terms of points per dollar revenue, in 2018 was named to the Ad Age Agency A-List and in 2019 was ranked in the top ten ‘Top Agency Networks for Creativity’ in the WARC Creative 100.

 

MullenLowe Group is part of the Interpublic Group of Companies (NYSE: IPG).


For more information, visit us at www.mullenlowegroup.com or follow MullenLowe Group on Twitter @MullenLoweGroup and on Facebook.com/MullenLoweGroup.