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LG Optimus

Coffee&TV has once again worked with long time collaborator, Howard Greenhalgh, to deliver this 1×60”commercial for LG Korea, advertising their new Optimus G Pro phone. The idea behind the commercial was to show off the phone’s camera quality through bright, vivid imagery. Derek supervised the shoot and shot elements himself using a Canon 5D. The job also required digital matte painting, applying inserts onto the phone screen and animating the user interface in Smoke. Derek said, “I enjoyed having lots of creative input in this project and I really got to explore and exploit the new lighting package within Smoke 2013 in order to add realistic performance lighting to the composited images. He added ‘It was great working with LG Korea for the first time, those guys never sleep!’.


Advertiser: LG

Brand: LG Optimus

Creative Agency

TV Producer: Jenny Choo

Production Company

Production Company: Madam

Director: Howard Greenhalgh

Producer: Genevieve Simmers


Edit Company: Family Editing

Editor: Matthew McKinnon

Post Production / VFX

Post Production Company: Coffee and TV

2D Lead: Derek Moore

2D Supervisor: Derek Moore

Category: It, phones, Av and computers, Phones

Genre: Visual VFX