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Jaguar F-Type R 'The Art of Villainy'

This is the latest film from Jaguar’s commercial campaign #GoodToBeBad Nothing says ‘cinema’s greatest villains’ quite like a cut-glass British accent allied to an effortless style and intelligence. Take Tom Hiddleston and the Jaguar F-Type R and it’s a potent cocktail. This story encapsulates all the hallmarks of the F-Type R and Jaguar itself. Despite it’s guts and aggression, the F-Type R possesses an unmistakable character and charm that makes us love it – much like the best of cinema’s villains.


Brand: Jaguar

Creative Agency

Creative Agency: Spark 44

Creatives: Matt Page

Executive Producer: Nicole Southey

Production Company

Executive Producer: Charlie Crompton

Director: Mark Jenkinson

DOP: Alex Barber

Producer: Tom Farley

Production Assistants: Alice Hopgood


Edit Company: Ten Three

Editor: Kevin Palmer

Post Production / VFX

Producer: Pete jones

Studio: Big Bouy


Audio Post Production: Massive Music

Sound Design: Chris Green

Category: Automotive, Cars