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Walkers - Go Big Or Go Home

AMV BBDO, in partnership with Initials Marketing, has created an original digital campaign for Walkers, aiming to drive sales and awareness by getting young males to buy a pack of Deep Ridged and play ‘Go Big or Go Home’. ‘Go Big or Go Home’, a multi-platform immersive video experience, could win you up to £50,000. Walkers Deep Ridged, personified by the game’s fictional host Lester Leycroft, invite you to trade your pack of crisps for the opportunity to win £5, then £25, all the way to the grand prize of £50,000. The campaign consists of a complete multi-device website build, 25 individual videos, an online promotional video, digital banners, on-pack designs and a full social media content strategy.


Advertiser: Walkers

Brand: Deep Ridged

Creative Agency

Creative Agency: AMV BBDO

Copywriter: Tim Riley

Art Director: Tim Riley

Planner: Lilian Sor

Media Planner: Benjamin Cooper

Category: Food, Snacks and confectionary