senckađ
Group745
Group745
Group745
Group745
Group745
Group745

FIAT 500 ‘Vanity Fair’

12/02/2014
Creative Production Studio
New York, USA
9
Share
Credits
We were very excited when we were asked to get involved in Fiat’s latest campaign for Vanity Fair‘s Limited Edition Hollywood Issue. The ad was conceptualized by The Richards Group and shot by photographer Andy Glass before coming to us to composite and retouch the action-packed movie style car chase scene to glossy perfection. Shot on a Universal backdrop, the scene features the hot pursuit of a glamorous thief escaping a heist through a small Italian street. A one-time-only gatefold in the magazine’s iconic Hollywood issue ties in with the Oscars, sponsored by Fiat. We then led the production to create a 2.5d piece as an exploration of what we could do with the still environment. The key requirement for any 2.5d camera mapping is to break the shot down into lots of layers. Having 3 cameras synced on this project allowed for a much wider field of view and gives lots of material to rebuild the projections and allow for a more extreme camera move. Shoot simultaneously from 3 different camera angles enabled us to effectively turn the camera as it travels through the print shot.
About Taylor James

At our heart, we are problem solvers. By applying our unique multidisciplinary approach, we ensure we are not only answering the business needs of our clients, but providing them with innovative creative solutions and powerful storytelling. We break boundaries, not budgets. We think smart, craft smarter.  

Our team is formed of hybrid creative talent with decades of experience in print, TV, digital production and technological innovation. We care deeply about the creative output of brand content in all its shapes and forms, no matter the medium or audience.  

We know there is no one-size-fits-all content approach when it comes to reaching modern consumers. Taylor James is dedicated to exploring the benefits of cutting-edge production technologies to offer original, world-first ideas that spark imagination, change behaviors and transform experiences.