senckađ
Group745
Group745
Group745
Group745
Group745
Group745

Friend of the Earth - We've All Been There

Friend of the Earth
21/01/2020
Advertising Agency
London, United Kingdom
17
Share
Credits
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound

So many people feel anxious that they aren’t doing enough to combat climate change, yet collective action can ladder up to national and global change. We tapped into the relatable feeling of eco-anxiety to cut through the more negative coverage of the climate crisis and highlight Friends of the Earth’s tangible solution; small actions you can take with your community to positively impact our planet’s future. 

We took the relatable feeling of panic many of us experience when we think we’ve added to Earth’s destruction in some small way, and transformed it into a gripping, edge-of-your-seat chase scene starring Top Boy’s Jasmine Jobson!

About Don't Panic

In the age of the conscious consumer, only the most culturally relevant ideas cut through. We take creative risks with our purpose-led campaigns to earn the attention you need to stand out. So if you’re willing to be radical, we can guarantee you something revolutionary.

‘Don’t Panic has answered the question of what an advertising agency should be next.’ – Andrew McGuinness


Welcome to Don’t Panic, a London Advertising Agency that never fails to disrupt convention. We started off in the flyer game, handing out packs on the streets to those in the know. We’ve since evolved into the most successful creative agency of our size in the UK.


How’ve we done it? Well, there’s a reason we have a BAFTA sitting pretty on our awards shelf. We produce purpose-led digital and offline advertising campaigns that always command attention. We’re a creative agency with shareability on our minds, so we’ll make sure you’re firmly the centre of attention.


We understand the power of earned media, and the need for creative campaigns that escape the incumbent and challenge the times. We’re always reactive, using unique ideas to help clients define their purpose and their brand voice.


Unlike the one-trick ponies at many other advertising agencies, we take responsibility for each and every stage of our projects, working in-house on everything from strategy, branding and design, to production and media. So if you’re in need of a campaign that defies expectations and defines your brand, get in touch here.