Zelle: The Everyday Better
Today Zelle launched a new campaign, titled "The Everyday Better," created by Huge Brooklyn.
The concept takes inspiration from retro yearbook photography. Using ‘double-exposure,’ the program showcases people’s inner monologues and thoughts when they receive a gift they don’t want, or when using Zelle would have been a better way for them to request or receive money.
Huge is a digital agency that provides business strategy,
design, marketing and technology services to some of the world's largest
businesses and best-known brands. The company is known for successfully
harmonizing user needs and business goals to create industry-changing digital
experiences for its clients. Huge has offices based in the United States,
Europe, Latin America and Asia, and is part of the Interpublic Group of Companies.
For more information, please visit: www.hugeinc.com