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STAX

13/11/2018
Advertising Agency
Durham, United States
23
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Credits
Agency / Creative
STAX teaches students an entirely new way to think and learn about investing. STAX allows students to chart their own investment strategy over a 20-year period and see how their results stack up against other students and the computer (“the market”). As the game unfolds over 20 minutes, students allocate their savings among seven distinct saving and investment choices (savings account, CDs, index funds, stocks, bonds, commodities and gold). They receive just-in-time lessons about each of these assets and some behavioral “nudges” to get them to act. Their convictions will be tested as they experience the volatility of the markets. Will they beat the market? They will have to play it to find out.
About McKinney

McKinney – an Ad Age 2021 A-List Standout Agency – is a modern integrated agency dedicated to discovering and unleashing untapped potential for our people, our clients, and the world around us.

With offices in Durham, New York, and Los Angeles, McKinney operates as one agency with multiple perspectives. Our Durham headquarters provides mass market insight while also giving us access to the city’s nationally recognized entrepreneurial tech hub. Our presence in New York, the largest advertising market in the world, places us squarely in the midst of emerging thinking and cutting-edge trends. And Los Angeles finds us at the epicenter of technology, culture, and entertainment.

Working seamlessly across all of our offices, we assemble teams tailored to the task at hand, not according to where our people sit. But no matter where you look, you'll find a group of creatively driven, passionate people using their Smarts & HeartsTM to uncover simple human insights that we then bring to life through compelling brand stories and experiences.