Simba - For Grown Ups
We worked with Simba on a brand strategy to differentiate them in an increasingly competitive mattress market. We communicated this through a series of ads which focused on Simba’s unique technology.
The films were released on TV and online.
DON'T START A BUSINESS, BUILD A BRAND.
The Garage Soho is an early stage investor and brand builder. We invest £100K - £500K into companies pre-series A with a focus on technology enabled consumer brands.
The team work closely with portfolio companies on their brand strategy, creative and media partnerships from the outset and throughout their journey to exit.
Sir John Hegarty and a leading team from the global advertising agency BBH have teamed up with Tom Teichman and his team from Spark Ventures to create a unique proposition for high growth start-ups.
SPARK was set up by Tom Teichman, the SPARK management team brings its exceptional track-record and expertise in early-stage investing and network within the digital media sectors. Previous investments include lastminute.com, ARC, mergermarket, MADE and notonthehighstreet.com.
Sir John Hegarty was the Creative Founder of BBH. The Agency made their name as a champion of creativity with countless award -winning pieces of work and seven international offices. Notable brands they’ve helped to build include Audi (“Vorsprung durch Technik”), Lynx (“The Lynx Effect”) and Johnnie Walker (“Keep Walking”). In 2012 BBH was sold to Publicis.