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Mess = Greatness

Contrary to what many kids are taught, failure isn’t wrong; it’s essential. We created this call out to young inventors, coders and problem solvers, to let them know that Google Science Fair is open! The film is all about honesty, and fun. The process of experimentation is anything but perfect – whether in the world of science or everyday life. But the journey to ideas, and the questions that are asked along the way, are every bit as exciting as the destination. This music-driven piece is a celebration of mess and failure - and ultimately - the process of trying stuff out. Find out more: Googlesciencefair.com

Client

Brand: Google

Creative Agency

Creative Agency: Across the Pond

Copywriter: Mark Edwards

Producer: Matt Mager, Chelsea Christer

Executive Creative Director: David Foggon

Head of Production: Tom Dore

DOP: Rob Wilton

Director: Max Sobol

Production Manager: Emily O'Meara

Executive Producer: Karen Crookes, Anna Brent, Deborah Znaty

Offline

Editor: Max Sobol

Edit Assistant: Sara Karimpour, Stephen Walsh, Ashley White

Producer: Matt Mager

Post Production / VFX

Colourist: The Mill

Sound

Sound Company: Silk

Animation

Animator: Teresa Tang

Category: Corporate and social, Education

Genre: Action, Animation, Creative technology, Digital, Editing, In-camera effects, People, Storytelling, Stunts