Mess = Greatness
Contrary to what many kids are taught, failure isn’t wrong; it’s essential.
We created this call out to young inventors, coders and problem solvers, to let them know that Google Science Fair is open!
The film is all about honesty, and fun. The process of experimentation is anything but perfect – whether in the world of science or everyday life. But the journey to ideas, and the questions that are asked along the way, are every bit as exciting as the destination.
This music-driven piece is a celebration of mess and failure - and ultimately - the process of trying stuff out.
Find out more: Googlesciencefair.com
We’re ATP. Everything we do is about making Work That Works
Work that actually changes an audience’s behaviour.
Whether that’s getting people to download an app that they’ve got no interest in.
Building a long-term content strategy to deliver fans, not just clicks.
Creating empathy for a rarely understood condition.
Turning tech stories into human ones that are worth sharing
Or explaining Google AdWords to fishermen in a way that actually makes sense to them.
It’s what we do.
And it’s the reason our clients all over the world keep coming back to work with our team of strategists, creatives and filmmakers.