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Kit Kat

Listeners were directed from an audio spot to a microsite that allowed them to create a custom break playlist. A few tweaks to set the tempo and the user was provided with a bespoke playlist as well as the option to win tickets to their dream concert.


Advertiser: Nestlé

Brand: Kit Kat

Digital Agency

Digital Agency: Red Apple Creative

Media Agency

Media Agency: Spotify

Category: Food, Snacks and confectionary

Genre: Digital