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Cadbury Dairy Milk - Classic vs Modern (Digital)

Having let our audience experience the best of both, we began phase two; introducing Cadbury’s Modern and Classic flavours and pairing them with the most appropriate tracks. By using a profile analyser, which examined an albums release date, we were able to determine if a listener preferred to listen to more modern or classic music. Each user was then presented with a new playlist to match their taste, along with a showcase of complementary Cadbury’s flavours.

Client

Advertiser: Mondelēz

Brand: Cadbury Dairy Milk

Digital Agency

Digital Agency: Red Apple Creative

Media Agency

Media Agency: Spotify

Category: Food, Snacks and confectionary

Genre: Digital