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The Toughest Bag


Client

Advertiser: The Clorox Company

Brand: Glad ForceFlex Plus Advanced Protection Kitchen trash bag

Director of Marketing: Nick Higgins

Assistant Marketing Manager: Lauren Pitts

VP of Marketing: Jon Schlesinger

Associate Brand Director: Jennifer Schneider

Associate Director: Nick Montgomery

Associate Director of Production: Boris Nurko

Creative Agency

Creative Agency: FCB Chicago

Copywriter: Dean Paradise, Kate Cullen

Art Director: Bruno Mazzotti, Luis Sierra, Franki Geib

Executive Creative Director: Lisa Bright

Chief Creative Officer: Liz Taylor

Executive Producer: Joe Tipre

Account Executive: Erin Hudec

Group Management Director: Alex Jokanovic

Account Director: Diana El-Chantaf

Worldwide Creative Partner: Fred Levron

Executive Creative Producer: John Bleeden

Director of Strategic Planning: Mary Jo Corby

Creative director: Dean Paradise, Bruno Mazzotti, Martin Serra

Production Company

Production Company: Lord + Thomas

Executive Producer: Katie Roach, Celena Mossell

Director: Ben Flaherty

DOP: Bryce Drobny, Mat Andersen

Line Producer: Noiemi Lohont

Audio Engineer: Alec Chojnacki

Motion Graphics: Michael McAfee

Senior Editor: Steve Immer