Chopard - Touchpoint Perfection with Salesforce
Enabling a luxury leader to better serve their customers.
THE RESULTS - We deployed the program across 14 subsidiaries and over 60 boutiques worldwide, welcoming half a million customers.
THE CHALLENGE - Understanding their clients better.
Chopard desired a better knowledge of their customers and prospects, to increase productivity via sales force automation, optimise sales processes and lead management, with the ultimate goal of maximising brand experience online and offline.
THE SOLUTION - Enabling CRM through CRM Central.
The solution, blue-infinity Linked by Isobar's CRM Central, introduced a unified single source of truth for Chopard, with a clienteling suite, a retail execution application, and a marketing automation solution based on Salesforce Marketing cloud. This CRM mobile app functions both online and offline, providing the most complete set of ready-to-go B2B and B2C features on the market today.
It was rapidly implemented through our mobile framework, directly connected to Salesforce, and easily adapted to Chopard's sales processes through a fully customisable interface, to consistently deliver a winning client brand experience.
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