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Dulux - Injecting Colour Into Digital

We created a highly configurable web platform, offering users the best tools, inspiration and advice to complete their home projects. THE RESULTS - Website traffic has increased more than 25% and on page engagement almost doubling since launch. THE CHALLENGE - DuluxGroup has 30+ brands relating to the improvement of the spaces we live and work in. Many of these brands cater to both consumer and professional customers and each had a completely different website; some outdated, some quite new but all built on different and unique platforms, which cost a substantial amount to maintain. We were tasked with creating a platform that integrated the different brands into one unified system as well as creating economies of scale, making the role out of subsequent sites cheaper and easier. THE SOLUTION - We created a reusable system to transform home improvement. Working with our UX, creative and technology teams, we developed a component based design system that is modular, flexible and scalable using Adobe Experience Manager. By designing a set of reusable components that could be used across all their brands websites, we were able to create a solution that could be handed over to the client to continue to enable their team to service the business requirements as part of their digital transformation.

Category: Business and services

Genre: Digital, PR, People