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Foxtons by M&C Saatchi Accelerator

Foxtons has announced the launch of its first ever major advertising campaign. Starting in August 2018, the campaign celebrates the sheer energy and drive that make this brand so famous. Using the slogan ‘Get Foxtons On It’ this integrated campaign will run across the capital on out-of-home, London buses and London Underground sites, as well as digital, online and social media. The provocatively straight-talking campaign, which has been created by M&C Saatchi Accelerator – the entrepreneurs and ‘growth-business’ division of M&C Saatchi - is targeting home buyers and sellers by urging them to ‘Get Foxtons On It’ for the result they need. The campaign launches against the backdrop of a slowing property market in London. Unusually, it takes this head-on and will feature several deliberately pokey creative executions. Each highlights on a reason to choose Foxtons: “Movers Need Shakers. Get Foxtons on it” speaks to the sheer energy and commitment of Foxtons people “You Have Your Heart Set, We Have The Mindset. Get Foxtons on it” explains how Foxtons can get results other agents can’t. With the largest property network across London and a team of highly trained experts working in over 60 offices, Foxtons has the credentials to assert that if you want a result, “Get Foxtons On It”.

Client

Advertiser: Foxtons

Managing Director: Steve Rodgers

Creative Agency

Creative Agency: M&C Saatchi Accelerator

Partner: Ardy Danielewicz

Creative director: Simon Bere

Design director: Ross Platt

Category: Other