Gruesome AR App

22/08/2018

Firstborn

Advertising Agency

New York, United States

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22/08/2018

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Manhattan’s bloody history lurks around every corner, and this Halloween we brought the city’s horror stories to life with a location-based AR App. Gruesome Gotham features six chilling murders from 19th Century New York and lets users experience the deadly deeds in the exact locations where they occurred. When users reach a murder on the map, they can load the scene in AR and explore every angle of the moment it happened. Ominous narration accompanies each haunting scene to further immerse users in the experience. No matter where they are, users can access a newspaper feature to get all the gory details.

About Firstborn

Firstborn is a design and innovation company. We work with forward-looking companies to shape modern brands for a purpose-driven future.

Founded in 1997 as a design and technology company, we’ve seen the landscape change dramatically. Our industry has transformed, our clients’ businesses and their challenges have become more complex, consumer behavior has shifted, and we, as a company, have evolved with those changes.

Twenty years ago, Firstborn was founded on the belief that intuitive and engaging consumer experiences and digital products will help move our clients’ businesses forward. We still believe that today.

Today, we help our clients realize the full potential of being a modern digital brand through a combination of our proprietary design process and the work forged from it.

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