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MINI John Cooper Works

Triumph is not the cheering of the crowd, but the silence of the doubters – the trump story of MINI John Cooper Works.

Client

Advertiser: BME MINI Group

Brand: MINI John Cooper Works

Creative Agency

Creative Agency: Jung von Matt/ SPREE

Creative Director: Christian Woelky, Till Eckel, Stefan Amtmann

Copywriter: Lena Charbonnier

Art Director: Sebastian Hoelzer

Chief Creative Officer: Till Eckel

Production Company

Production Company: ANORAK, Berlin

Director: Daniel Wolfe

Category: Automotive, Cars

Genre: Documentary, Editing, In-camera effects, Music & Sound Design, Storytelling