senckađ
Group745
Group745
Group745
Group745
Group745
Group745

Golf Town

22/06/2018
Group745
Advertising Agency
Toronto, Canada
17
Share
Credits
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
In the fall of 2008, Golf Town, Canada's largest golf retailer, was faced with a crisis: a global recession was looming, and golf sales (a discretionary expense) were sure to plummet. We needed to find a way to counter the macroeconomic cycle. Our research showed Golf Town had done a great job acquiring core and avid golfers, but wasn't penetrating the younger, blue collar, or female golf market — who we needed to reach. Our media team pulled data that showed a direct connection between our target golfers and NHL hockey. We developed a unique campaign that we launched with Coach's Corner that positioned Golf Town as a golf destination for everyone. The result was a significant increase in year over year sales — despite a recession. Top Drawer was tasked in developing the following elements: • Video/TV Campaign • Web Campaign • Ecommerce • Digital Marketing • Print • ROP • Social Media- Community Engagement & Management
About The Turn Lab

One part consultancy.

One part ad agency.

One part technology company.

 

All parts problem-solvers.

 

We are adventurers, leveraging curiosity, data-driven insights, and 25 years of market expertise to pinpoint and solve your business challenges. 

 

Our lab team consists of industry veterans, entrepreneurs, innovators, storytellers, strategists, creative thinkers and tech wizards. We are collaborators tied together by a single mission: to turn the tide for your business.