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Department for International Trade

The Department for International Trade is celebrating the success of the UK Creative Services sector at this year’s Cannes Lions Festival of Creativity as it launches a new campaign from M&C Saatchi. The campaign playfully nods to the haul of silverware the UK is expected to bring home again this year, as it enlists the quintessential British metal polish with a royal warrant – Brasso – the “Official sponsor of the UK creative industries” for the week. The campaign is live throughout the festival (18-22 June), and will be running in DOOH, including a set piece site above the Grand Hotel.


Advertiser: Department for International Trade

Creative Agency

Creative Agency: M&C Saatchi

Strategist: Simon Butcher

Producer: Ed Day

Executive Creative Director: Matt Lee

Chief Creative Officer: Justin Tindall

Chief Client Officer: Jeremy Hemmings

Media Agency

Media Agency: Gyro

Business Director: Verity Dyson

Category: Business and services