Play for Equality
Lifetime, the female empowerment channel, and Y&R Mexico launched a campaign to highlight the inequalities between men’s and women’s soccer. The campaign Play for Equality transformed statistics about inequality in women’s pro soccer into socks and soccer balls for the players to use in a match in the finals. The socks and balls display statistics illustrating the disparity in attendance, salaries, and scoring between the Mexican men’s and women’s leagues.
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
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