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ASICS - A Shot At The Title

05/06/2018
Animation
London, UK
5
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Credits
Brand
Agency / Creative
Production
Music / Sound
Not To Scale LA, Hello Savants and Saatchi & Saatchi LA bring to life an episode in the ‘Sole of Kobe’ film series celebrating the Heritage and Future of the ASICS brands, as part of the centennial commemoration of the ingenuity and philosophies of company founder Kihachiro Onitsuka. In "A Shot at the Title', directors Hello Savants interpret traditional Japanese watercolour techniques using a crossover approach of traditional frame-by-frame animation, real footage of watercolour ink and digital 2D and 3D elements.
About Not To Scale

Not To Scale is a full-service, next-generation global film and animation production company based in London, New York, Los Angeles and Amsterdam.


Next-generation because we can scale up or down to work remotely with our directors and our preferred crew wherever that is in the world, taking advantage of time zones to effectively deliver high quality work to global clients.


Next-generation, also because we have always been an equal opportunities employer that supports diversity and inclusion for all minorities and an ethically minded studio, that, where able to, uses renewable energy sources.