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Tile - Lost Panda

The ‘Lost Panda’ story was inspired by an actual Tile customer, a young girl who lost her stuffed animal in a busy city, only to be reunited later with the help of the Tile community. Telling the story from the perspective of Ernie, a stuffed panda, and to bring to life what his owner, Lucy, might have imagined her ‘best friend’ going through in trying to find his way back to her. In her imagination, Ernie gets more and more lost while looking for her, only to be helped home by the ‘good neighbors’ he meets—a metaphor for the Tile community. Of course, in reality, Ernie stays in the exact place he was likely dropped by Lucy, only to be found by a loving father who had the foresight to put a Tile in Ernie’s pocket. The stunning film was shot on various locations across Europe, combining practical and digital to realize this piece of emotionally charged storytelling. Working with a practical stuffed panda for in camera reference, we closely studied the movements so that the CG panda inherited all the physical characteristics. Using CG, we were able to add all of the right emotional cues and movements that brought Ernie the panda to life. In addition to the CG animated lead character, all of the locations were enhanced with detailed digital matte paintings to give the landscapes a spectacular feel for Ernie’s epic journey home.

Client

Advertiser: Tile

Brand: Tile

Senior Director, Brand and Product Marketing: Bryan Rodrigues

Director of Brand Marketing: Andrew Lum

Senior Brand Marketing Manager: Veronica Tong

Chief Marketing Officer: imon Fleming-Wood

Creative Agency

Creative Agency: Deutsch

Copywriter: Jeb Quaid

Executive Creative Director: Guto Araki

Chief Creative Officer: Pete Favat

Director of Integrated Production: Vic Palumbo

Integrated Producer: Mariana Perin

Music Producer: Chase Butters

Executive Integrated Producer: Dan Kaplan

Music Director: Eryk Rich

Music Coordinator: Dez Davis

Creative director: Eric Manchester / Neal Desai

Production Company

Production Company: Smuggler, Inc

Executive Producer: Shannon Jones

Director: Mark Molloy

Producer: Gustav Geldenhuys

Post Production / VFX

Post Production Company: Alt.vfx

VFX Supervisor: Colin Renshaw

Producer: Jess Calvert

Executive Producer: Chris Fieldhouse

Lead Animator: Chris Rentoul

Head of 2D: Matthew Chance

Other

Editor: Stewart Reeves

Grade Facility: CO3

Senior Colourist: Tom Poole

Editorial Company: Work Editorial

Category: Other

Genre: Visual VFX