Mama Beer
Mamma HELP, an organization formed by breast cancer survivors, with Y&R Prague created Mamma Beer — the first beer for women with breast cancer. For women who are undergoing chemotherapy, proper nutrition is vital. One of the side effects of chemotherapy can be changes to taste perception which makes eating hard. Mama Beer has a sweeter flavor to offset the negative effects to the taste senses. It’s alcohol-free and packed with nutrients (including vitamin B and potassium) to give patients strength while undergoing treatment. The limited-edition beer was brewed by Zatec Brewery.
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
VML is a WPP agency (NYSE: WPP).