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Colour Rehab

Colour Rehab is an initiative to bring colour to one of the grayest environments: a Lebanese prison. Y&R Dubai and Colortek, a paint brand with retail shops across the Middle East and Africa, used colour as therapy to improve psychological conditions for inmates.


Advertiser: Colortek

Creative Agency

Creative Agency: Y&R Dubai

Copywriter: Elisa Binda

Art Director: Fabio Tridenti

Executive Creative Director: Kalpesh Patankar

Editor/Post Production/Sound Design: Prathyush Kumar

Head of Production: Sam Eid

Director: Toufic Traboulsi

CEO: Georges Barsoum