Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

The Launch of Beefeater Pink Gin

Beefeater is working with independent agency, Impero, to launch a brand-new product, Beefeater Pink – a fun strawberry take on the classic Beefeater London Dry Gin. Impero has developed an entirely new visual identity for the gin as well as a full creative campaign, which spans out-of-home, digital, on-trade and social media.

Creative Agency

Creative Agency: Impero

Senior Graphic Designer: Davide Baratta

Designers: Lise Dessons, Andres Clerc

Lead Strategist: Dan Deeks-Osburn

Head of Design: Adeline Chong

Creatives: Alex Kosterman, Sarah Burrows

Senior Account Director: Lauren McGregor

Category: Alcoholic drinks , Spirits

Genre: Strategy/Insight