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Out of Place

Pictures of war and terror seem common place these days, we scan them with no emotion or feeling, this campaign was created to make you take a second look, and see the really upsetting details within the warzones. You think the clown, ice-cream truck or balloon seller are out of place here. We believe it’s the children.


Advertiser: Deutscher Caritasverband e.V. Caritas international

Creative Agency

Creative Agency: Havas Düsseldorf GmbH

Copywriter: Petra Rauschenbach, Sascha Neumann

Art Director: Melanie Drechsler, Jennifer Rakowski, Klara Rogel

Planner: Mathias Staar

Executive Creative Director: Darren Richardson

Chief Creative Officer: Eric Schoeffler, Darren Richardson


Edit Company: Stefan Kranefeld Imaging

Photographer: Stefan Kranefeld