Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Gumshoe

Amsterdam Metropolitan Area launched a unique creation, Gumshoe, which is a range of sneakers with soles made from chewing gum taken from the streets of Amsterdam. Conceptualized by Publicis One’s agencies (Leo Burnett, MSL and Publicis), the initiative aims to improve the city’s image and reputation with cleaner streets and raise awareness of the chewing gum littering problem.

Client

Advertiser: Amsterdam Metropolitan Area

Brand: Gumshoe

Creative Agency

Creative Agency: Publicis One Netherlands (Publicis, Leo Burnett, MSL)

Copywriter: Daniel Ashkol

Art Director: Jonathan van Loon

Production Company

Director: Virgill Barron

Offline

Post Production: Post Office

Sound

Edit & Sound: Good Sounds

Other

Technology Lead: Gum-Tec, Anna Bullus

Shoe Brand: Explicit Wear

Shoe Designer: Garezi Septara & Shaquille Gunther

Designer/Photographer: Dave Fransen

Category: Corporate and social