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It Matters campaign

Development of a new brand essence, packaging and messaging for the Genuine Health Sports Nutrition brand


Advertiser: Genuine Health

Brand: Sports Nutrition

Creative Agency

Creative Agency: Top Drawer Creative

Copywriter: Patty Lowry

Art Director: Christ Abbott, Nick Alafogiannis

Strategist: Andrew Connochie

Chief Creative Officer: Brian Gahan

Digital Agency

Digital Agency: Top Drawer Digital

Category: Beauty/health, Health care