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Making the right choices is a thing we don't take lightly. Fred De Loof's Lidl campaign for BBDO Belgium shows us exactly how convenient not having to make choices really is. No animals were harmed in the making of this film.


Advertiser: LIDL

Creative Agency

Creative Agency: BBDO Belgium

Production Company

Production Company: HAMLET

Executive Producer: Ruben Goots / Jason Felstead

Director: Fred De Loof

DOP: Thomas Beulens

Producer: Thomas Landeloos


Editor: Maarten Janssens

Post Production / VFX

Post Production Company: Nozon


Sound Company: Sonicville

Category: Food, Meat & Fish

Genre: Comedy, Storytelling