SelfieSTIX

INSTEAD OF CREATING AN AD TO DEMONSTRATE THE IRRESISTIBILITY OF PEDIGREE DENTASTIX, PEDIGREE CREATED A PRODUCT - PEDIGREE SELFIESTIX. A SPECIALLY DESIGNED PHONE ACCESSORY THAT ATTACHES A DENTASTIX TO ANY PHONE, SO YOU CAN CAPTURE THE PERFECT DOG SELFIE EVERY TIME. SELFIESTIX LAUNCHED VIA A CAMPAIGN THAT INCLUDED ONLINE FILM. THE FILM STARS A DOG WHO HAS LEARNT HOW TO MIMIC HER OWNER’S SELFIE ‘DUCKFACE,’ AND REPEATS THE ACTION IN A COMEDIC WAY TO TRY AND EARN A DELICIOUS PEDIGREE DENTASTIX. THE FILM DIRECTED PEOPLE IN STORE OR TO A SHOPIFY PAGE TO GET THEIR FREE SELFIESTIX WITH A PURCHASE OF DENTASTIX. FOR EVERY DOG OWNER IN THE COUNTRY, THE CAMPAIGN GENERATED 5 INTERACTIONS AND PEDIGREE DENTASTIX SAW A 24% SALES INCREASE YEAR ON YEAR.