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LUCKY DAY for FRENCH FEDERATION OF CARDIOLOGY

This campaign aims to encourage French people to modify their everyday behavior. It particularly aims to reach out to French women, frequently affected by heart attacks.   Unlike the "F my life" stories, Lucky Day demonstrates with optimism that even the worst day can be good for your heart. In fact, walking 30min per day reduces the risk of heart attack by 20%.

Client

Advertiser: French Federation of cardiology

Brand: French Federation of cardiology

Creative Agency

Creative Agency: HUMANSEVEN

Copywriter: Frederick Lutge

Art Director: Jordan Molina

Planner: Adélaïde Gesset

Producer: Isabelle Lesourd

Chief Creative Officer: Xavier Beauregard

TV Producer: Ingrid Vasseur

Production Company

Production Company: STANDARD

Director: Sébastien Petretti

Producer: Jules Dieng

Sound

Sound Company: HRCLS

Sound Engineer: Anthony Leblond

Producer: Louise Trojani