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Be Powerful campaign

Bullfrog Power is Canada’s largest green energy provider. Over a few years, residential sales started to flag and total customer numbers began to decline. Top Drawer was asked to develop a strategy and campaign to reverse this trend.


Advertiser: Bullfrog Power

Creative Agency

Creative Agency: Top Drawer Creative

Copywriter: Patty Lowry

Art Director: Chris Abbott

Strategist: Andrew Connochie

Chief Creative Officer: Brian Gahan

Media Agency

Media Agency: Top Drawer Media

Category: Utilities

Genre: Print, Storytelling, Strategy/Insight