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Panthella goes Chrome in latest Frame x Louis Poulsen collaboration

Dirty’s directing collective Frame continue their long-standing creative partnership with the iconic Danish lighting brand Louis Poulsen to celebrate the relaunch of the historic Panthella lamp in beautiful chrome! To honour this key milestone in the globally renowned designer’s history, Frame treaded with respect and focussed on exploring the different ways reflections and mirrors can be manipulated to support the rhythm of natural light, as per the lamps original and celebrated design. In the words of Louis Poulsen, ‘Every detail in the design has a purpose. Every design starts and ends with light’. ‘Chrome’ is the latest in a string of films made for Louis Poulsen by Frame. View the film above to watch a super cut, including another recent Louis Poulsen film ‘pH5’.


Brand: Louis Poulsen

Production Company

Concept / Direction / Design / Animation: Frame


Sound Design: Zelig Sound

Category: Home

Genre: PR