Portraits | CIBC Wealth Management | Charles Pachter & Dr. Jozef Straus

21/02/2018

Juniper Park\TBWA

Advertising Agency

Toronto, Canada

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21/02/2018

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CIBC Private Wealth Management creates personalized financial plans that go 'beyond the numbers' by getting to know their clients on a deeper level. Our idea was to liken their process to how an artist is able to capture the true essence of their subjects. The communication began with a documentary series called "Portraits" that paired real CIBC Private Wealth clients with well-known portrait artists. The series followed every stage of the process - from the meeting, to getting to know each other, to actual painting. The final portraits then formed the basis of a multi-channel campaign that included digital, social, OOH and print.

About Juniper Park\TBWA

Juniper Park\TBWA (juniperparktbwa.com) is The Disruption^® Company: a global, award-winning disruptive brand experience agency located in Toronto. Juniper Park\TBWA uses trademarked Disruption® methodologies to help businesses challenge the status quo and achieve transformative growth. The 130+ team of world-class creators and thinkers serves clients across North America, including CIBC, Nissan, PepsiCo, and GoDaddy, among others. It is part of TBWA Worldwide (tbwa.com) and was named Agency of the Year and Grand Prix winner at the 2021 Effie Awards, one of the World’s Most Innovative Companies by Fast Company in 2019, 2020, 2021, and 2022, named Adweek’s Global Agency of the Year in 2021, included on Ad Age’s Agency A-List in both 2019 and 2020, and named Ad Age’s Network of the Year in 2022. Follow us on Instagram, LinkedIn, and Twitter, or like us on Facebook for the latest updates from the Park.

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