TeamNL - Launching an extraordinary brand at Olympic speed
Everyone has the ability to achieve the extraordinary. Don’t just take our word for it, ask TeamNL, the brand for the Dutch Olympic team.
Inspiring the nation with that motto and working together with NOC*NSF, the Dutch Olympic Committee, we built the TeamNL brand from scratch ahead of Rio 2016.
At break-neck speed, we gained 500,000 app downloads, millions of mentions on social channels and 81% brand recognition in The Netherlands. All in just 9 months after launch - by simply showing the unpolished, authentic lives of our Olympic athletes.
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