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Renault Duster

Renault got a completely new communication platform. The brand moved away from the format of standard product campaigns and included storytelling in its communication - the video is based on a full story with the beginning part, the development of the action and culmination, with real heroes and emotions. This story is about true brothers who are not afraid of separating, and a true off-roader Renault Duster, which is not afraid of distances.


Marketing Director: Francisco Hidalgo-Marques

Clients: Renault Russia

Head of Marketing Communications: Anastasia Makarkina

Creative Agency

Creative Agency: Publicis Russia

Creative Director: Mikhail Ustinov

Producer: Aleksey Vasiliev

Client Service Director: Ilya Khrushchev

Strategic Planning Director: Aleksandr Mirov

Production Company

Production Company: Park Production

Director: Filipp Yuriev

Camera: Denis Firstov, Igor Kiselev

Category: Automotive, Cars

Genre: Storytelling