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The Kettle

This video was created for the traditional Investor Day, which the Sbrbank held on December 14 in London. Within the framework of the event, German Gref and top management presented to the shareholders and investors the strategy of the bank's development until 2020. The video uses comedy to show a typical investor's pathway way - from the moment of making a decision to receiving dividends.


Brand: Sberbank

Creative Agency

Producer: Ekaterina Barmak

Senior Account Manager: Olga Yakimenko

Executive Creative Director: Mikhail Kudashkin

Art Director: Stas Kabulin

Account Director: Mila Novozhilova

Creative Group Head: Andrey Yarinich

Creative Agency: Leo Burnett Moscow

Music and Sound

Composer: Dmitriy Vihornov


Editor: Tim Pavlenko

Production Company

Actors: Igor Khripunov, Ekaterina Sokolova-Zhuber, Evgeniy Zelenskiy

Producers: Aleksandr Kessel, Ilya Komarov, Nika Zhizhevskaya, Ruslan Sorokin, Ilya Sobinov

Sound Recordist: Evgeniy Goryainov

Makeup Artist: Maria Borodina

Costume Designer: Aleksandra Feodosieva-Soshalskaya

DOP: Yasya Skrynnikova

Director: Aleksandr Soloviev

Art Director : Polina Mikitenko

Category: Finance/insurance, Investment

Genre: Comedy