Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

The Kettle

This video was created for the traditional Investor Day, which the Sbrbank held on December 14 in London. Within the framework of the event, German Gref and top management presented to the shareholders and investors the strategy of the bank's development until 2020. The video uses comedy to show a typical investor's pathway way - from the moment of making a decision to receiving dividends.

Client

Brand: Sberbank

Creative Agency

Creative Agency: Leo Burnett Moscow

Art Director: Stas Kabulin

Producer: Ekaterina Barmak

Executive Creative Director: Mikhail Kudashkin

Senior Account Manager: Olga Yakimenko

Creative Group Head: Andrey Yarinich

Account Director: Mila Novozhilova

Production Company

Director: Aleksandr Soloviev

DOP: Yasya Skrynnikova

Producers: Aleksandr Kessel, Ilya Komarov, Nika Zhizhevskaya, Ruslan Sorokin, Ilya Sobinov

Art Director : Polina Mikitenko

Actors: Igor Khripunov, Ekaterina Sokolova-Zhuber, Evgeniy Zelenskiy

Costume Designer: Aleksandra Feodosieva-Soshalskaya

Makeup Artist: Maria Borodina

Sound Recordist: Evgeniy Goryainov

Offline

Editor: Tim Pavlenko

Music

Composer: Dmitriy Vihornov

Category: Finance/insurance, Investment

Genre: Comedy