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The Fish

Pictionary® celebrates the joy of getting it wrong in this charming film to combat the post-holiday blues. In the spot, we follow a regular guy, going about his day with a strange accessory, but then surprises us with a delightful twist.


Brand: Pictionary

Producer: Florencia Caputo, Diego Baltazar, Elizabeth Crego, Sete Ledo de Pablo

Account Director: Tom Elliston, Rocio Abarca

Chief Creative Officer: Chacho Puebla, Pancho Cassis

Account Service: Laura Gerpe, Jessica Otero

Art Director: Saulo Rocha, Nico Ordozgoiti

Director: Lorena Medina

Creative Director: Tomás Ostiglia, Juan Sevilla

Production Company

Director: Lorena Medina

DOP: Jose Luis Bernal

Executive Producers: Sete Ledo de Pablo

Post Production / VFX

Head of Production: Sete Ledo de Pablo


Arranger: Hijos

Genre: Storytelling