Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Carwow - Tamed

Buying a car is likened to being pursued by a pack of wolves in the first campaign for Carwow from Creature since it won the account in November. It aims to drive awareness of how the platform can help its customers navigate the complexities of the car buying process, introducing the strapline "Car buying. Tamed."


Advertiser: Carwow

Advertising Director: Tracy Woods

Creative Agency

Creative Agency: Creature

Copywriter: Steven Dodd, Josh Dando

Planner: Andrew Gibson

Producer: Kate Taylor

Chief Creative Officer: Ben Middleton + Stu Outhwaite-Noel

Category: Automotive