Homage to the Chapecoense Football team one year after the accident: the goal that could have been The work of art by the artist Paulo Consentino and commissioned by AkzoNobel’s Coral Paints, represents the goal that could have happened in the final of the South American Cup, against Atlético Nacional of Colombia, and also has the participation of the broadcaster Rafael Henzel. On 22nd December, a huge panel will be inaugurated at one of the main entrances of the Condá Arena in Chapecó (Brazil), as a way to honor the Chapecoense team, champion of the 2016 South American Cup.
The project 'Eternal Goal', commissioned by Tintas Coral and painted by the artist Paulo Consentino, represents the goal that could have happened last year in the final game against the Atlético Nacional of Colombia for the championship title of the South American Football Cup. The gift aims to perpetuate the memory of the team through art. The idea is that every time people walk by the panel, they can emotively remember those who represented the city and Brazil in sport. The work will portray the 11 players of the Chapecoense team in each play made to reach the imagined goal and conquer the title. At the bottom of the painting, the ball hits the goal. And just in front of the panel, the players on the reserve bench are portrayed. The homage will include the participation of Rafael Henzel, football broadcaster and one of the six survivors of the fateful accident.As if going back in time, he will narrate every play towards the goal of the South American competition. Through a QR Code attached to the painting, people will be able to follow his broadcast.
The idea, created by the agency MullenLowe Brazil, is to symbolize with emotion how one of the main moments of Chape in the season’s finale of the championship would have been, for the city of Chapecó (SC), for the families of the victims and for Brazilian sport in general. Internationally recognized for his work, Paulo Consentino and his team consisting of five other professionals, spent 17 days painting about 500 square meters of the panel located on the western wall of the North Wing of the stadium. The project also had about 100 more people indirectly involved.
The artist expressed his emotion and the great experience that he and his team lived during the time spent in Chapecó. "I feel very privileged to participate in a project like this. These were very intense days of hard work and also excitement, where we lived the reality of the city. It's something that cannot be compared to anything else”, said Consentino, deeply moved. "It was a very emotional job, unlike any other I've ever done. Many times, I found myself with tears in my eyes. This is a story that has several ingredients and shows the overcoming of a football club that was ascending and suddenly suffered everything that happened. I became very involved and the main goal of this work of art is to preserve the memory of a team, a goal and a title", he added.
The artist also revealed an important detail about the painting. The author of the "Eternal Goal" is the central back Ananias. The wall on which the work is, can be seen by the fans from within the Condá Arena. The goal, represented in the art, is aimed towards the stadium." We give the ball back to the Chapecoense. The goal is an inspiration, an allusion. It's as if Ananias was back in the field, playing the ball again. He was the author of the team's last goal in the Copa Sudamericana, against the San Lorenzo, which was extremely symbolic", he explained.
Paulo Consentino received important visitors during the execution of the painting. Neto, center back, and the broadcaster Rafael Henzel, survivors of the tragedy, closely followed the execution of the great tribute commissioned by Tintas Coral. "Neto and Henzel came to visit us, they told stories, talked about their life after the accident, and it was a unique moment that will be etched forever," he said.
The launch of the work will be followed by a video that shows details of the entire idealization of the project, including scenes from Chapecoense fans, artist testimonials, fans and players, telling how they imagined the Eternal Goal, as well as the broadcasting by Rafael Henzel, a fundamental person for the ideation and development of the 'Eternal Goal'. The journalist’s passion to get involved with the project and his broadcast have given even more life to the painting. "It was an honor to participate in the project. I'd always expected a tribute to the players in a public place. And being able to broadcast the title goal, which my colleagues and I so many times dreamed, was very special. A homage in color and voice, that will last forever", says Henzel. Coral Paints, through its “All Colored Movement” (Movimento Tudo de Cor), aims to inspire and transform people, bringing more color to their lives.
Especially for this project, around 500 liters of Weather Shield paint were used and more than 20 shades of green. "This whole project was thought and carried out with great emotion. We were very excited to be able to represent this team of heroes through art and color and also to produce a video to perpetuate this moment!”, said Fernando Domingues, Marketing Director for Latin America at AkzoNobel Decorative Paints.
MullenLowe Brazil is the agency responsible for coming up with the idea of the 'Eternal Goal'. "This case involved a lot of work, a lot of dedication, and also a lot of emotion. Ever since this idea came up, it has been motivating a growing number of people, literally causing shivers and tears. Now the Chapecoense’s goal for the title is there, next to the trophy. And we are proud that this goal was a tribute made with the hands of Paulo Consentino, with the colors Coral, with the voice of Rafael Henzel and with our creation", added Eduardo Salles and Gil Pinna, Creative Directors at MullenLowe Brazil.
Clients: Fernando Domingues, Fernanda Figueiredo, Marcelo Abreu
Creative Agency: MullenLowe Brasil
Chief Creative Officer: Jose Henrique Borghi
Media Planner: Fernando Domingues, Fernanda Figueiredo, Marcelo Abreu
RTV: Patricia Oliveira
Account Team: Priscilla Carvalho, Guilherme Zetune and Anne Oliveira
Operation: Patricia Venturini
Creatives: Joana Plautz, Fabio Eugenio Koriyama and Everton Cardoso
Planners: Ana Luiza Santos and Luiz Angi
Media Planners: Thiago Ghougassian, Raphael Oliveira and Miriam Germano
PR: Erica Pereira
Production Company: Clube Filmes
Director: Fabrício Bittar
DOP: Bernardo Nielsen
Production Director: Lucas Veiga
Editorial & Online: Nicholas Fettback
Music : YB Music