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'Start Refreshed' Hunter's ad

Egg Films’ Dan Mace directed 140BBDO’s new Start Refreshed Hunter’s ad, a celebration of the doers rather than the dreamers. “The script really resonated with me because as a young director, I’m still starting something,” says Dan, who hasn’t had time to dream since hitting the ground running at Egg in May. “I treated this one like a sensory film where you can really feel all the elements combined,” he says, praising DOP Fabian Vettiger, art director Elmi Badenhorst, editor Stephen du Plessis, and Simon Ringrose from Say Thank You for the way each discipline complemented each other. Start Refreshed was conceptualised by 140BBDO’s creative team of Mike Schalit, Alexis Beckitt, Bianca Bernstein, Jarrad Pitts and Bruce Harris. Dan’s ‘start something’ attitude is certainly paying off: his award-winning short film, Gift, screened at TED Global between talks by presidents and pioneers in August, while Here’s To Us, his Tusker ad for Net#work BBDO, saw him selected for OnePointFour’s On The Cusp Of Greatness New Directors’ Showcase in October, alongside the likes of The Blaze, 2017 Cannes Film Craft Grand Prix winners for Territory, and Jonas Lindstroem, a 2017 Gold Clios winner for Kendrick Lamar’s Element.


Advertiser: Hunter's

Producer: Lee-Anne Jacobz

Creative Agency

Creative Director: Alexis Beckitt

Copywriter: Bianca Bernstein

Art Director: Bruce Harris

Executive Creative Director: Mike Schalit

Production Company

Production Company: Egg Films

Executive Producer: Colin Howard

Director: Dan Mace

DOP: Fabian Vettiger

Producers: Vjorn du Toit

Art Director : Elmi Badenhorst


Edit Company: 2+3 Post

Editor: Stephen du Plessis

Post Production / VFX

Post Production Company: Static Black


Music : Simon Ringrose, Say Thank You

Category: Alcoholic drinks , Cider

Genre: Editing