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THE GUIRIS

THE GUIRIS. "Loterías y Apuestas del Estado" directed by Martín Jalfen for Leo Burnett. Martín Jalfen directs this spot for Loterías. A creative spot by Leo Burnett with a humorous approach to the "Guiris" phenomenon (1). Shot in Spain's Benidorm during the month of June with a local cast that reflects the peculiar style of this type of autochthonous tourism found within this area. (1) The "guiris" is a colloquial term used in Spain for those foreigners that crowd the summer coasts, have their own social codes, own local businesses and who ultimately, have their very own characteristical culture.

Category: Other

Genre: Action, Activation, Animatics, Animation, Apps, Comedy, Creative technology, Digital, Documentary, Editing, Experiential, Fashion & Beauty, Idents, In-camera effects, Luxury, Music & Sound Design, Music performance, PR, People, Photography, Print, Scenic, Storytelling, Strategy/Insight, Stunts, Tabletop, VR, Visual VFX, choreography