THE GUIRIS
THE GUIRIS. "Loterías y Apuestas del Estado" directed by Martín Jalfen for Leo Burnett.
Martín Jalfen directs this spot for Loterías. A creative spot by Leo Burnett with a humorous approach to the "Guiris" phenomenon (1). Shot in Spain's Benidorm during the month of June with a local cast that reflects the peculiar style of this type of autochthonous tourism found within this area.
(1) The "guiris" is a colloquial term used in Spain for those foreigners that crowd the summer coasts, have their own social codes, own local businesses and who ultimately, have their very own characteristical culture.
Blur Films is a multi disciplinary creative production company, with offices in Madrid and Barcelona.
Blur produces commercials, music videos, branded and long form content and works with some of the best agencies and creative organisations in Spain and abroad. Theroster of Blur directing talent boasts individuals from many corners of the world.
Blur has also produced two internationally recognised feature films ‘Temporal’ and ‘Secuestrados’, and has won a plethora of advertising and film creative and craft awards.