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Sky Sports 'For The Love Of Sport' ad

When Roma’s Alessandro Florenzi goes down injured, the ad captures the way an entire country joins together to get him back in play. Look out for cameos from the likes of Juventus’ Daniele Rugani, AC Milan’s Alessio Romagnoli, Fiorentina’s Federico Chiesa and Italian legend Alessandro del Piero.


Brand: Sky Sports

Creative Agency

Creative Agency: Grey United

Agency Production: Marta Di Girolamo (MD), Carla Beltramini

creative: Serena Bruno

Creative director: Christopher Jones

Production Company

Production Company: kita Films & Egg Films

Director: Brent Harris

DOP: Justin Brown

Producers: Jon Ronbeck (Egg/Skunk) / Mapi Brambilla (Akita) Jon Ronbeck (Egg/Skunk) / Mapi Brambilla (Akita)

Art Director : Andrea Rosso


Edit Company: Whitehouse Post

Editor: Martin Leroy

Post Production / VFX

Post Production Company: EDI

Colourist: Tobias Tomkins (Cheat)

Category: Other

Genre: Scenic, Storytelling, Visual VFX