The Code - Rise Up
Dentsu Aegis Network UK has launched Rise Up, a new digital challenge designed to unlock the emerging marketing potential in young people.
Rise Up is open to 15 to 18 year olds, offering them the chance to develop a marketing campaign that tackles an issue in society which is close to their heart. Open for eight-weeks budding marketers will be able to access a host of online resources to help shape their thoughts into a viable marketing campaign and have the chance to see their work brought to life.
It forms part of the UK network’s wider The Code Programme, which strives to foster creativity, identify opportunities for future talent, encourage diversity and empower young people. By 2020, Dentsu Aegis Network UK has pledged to recruit 50% of its apprentices through The Code. This month they welcomed the first cohort of 20 apprentices to the London office. The Code also encourages its UK employees to donate their time, skills and expertise and has pledged to donate 50,000 community hours to schools over the next three years.