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NatWest - Young and Old

NatWest have launched the third phase of their "we are what we do" brand campaign. As a bank, NatWest believe the relationship they have with their customers shouldn’t be one-sided. This campaign recognises that the most rewarding relationships work both ways, highlighting how when you bank with NatWest, you get something back in return.

Client

Advertiser: NatWest

Chief Marketing Officer: David Wheldon

Creative Agency

Creative Agency: M&C Saatchi

Producer: Angela Zabala

Group Chief Creative Officer: Justin Tindall

Strategy Director: Steve Parker

Senior Account Director: Angus Maclay

Deputy Executive Creative Director: Matt Lee

Media Agency

Media Agency: Zenith Optimedia

Category: Banking, Finance/insurance

Genre: Digital