senckađ
Group745
Group745
Group745
Group745
Group745
Group745

Nike Poland

25/09/2017
Advertising Agency
London, UK
21
Share
Credits
Celebrate and inspire the new generation of Polish footballers.

In the run-up to a busy summer of European football, we created an integrated brand campaign as part of Nike’s global football platform ‘Spark Brilliance’. Featuring Poland’s team captain and top striker, Robert Lewandowski, the work celebrates a new generation of Polish players – ‘Generation Lewandowski’.

The story was told as a series of micro-episodes on Instagram, and was supported by social, outdoor and TV assets. An inspiring call-to-action for football fans in Poland and across Europe the campaign offered the chance for them to take part and join the ‘Generation Lewandowski’.

“Generation Lewandowski” resonated with football culture in Poland and it got organically picked up and featured by mainstream media. The micro-series received 16.6M unique views, with over 3600 user generated posters created.

About B-Reel UK (old)

B-Reel is a full-service creative agency building modern brands and connecting them with audiences in unexpected ways. We are a long-term strategic, creative, and executional partner attuned to the unique needs of modern clients.

Core to our creative process is the agency’s maker culture, strategy-led experience, collaborative spirit with clients and passion to translate the benefits of technology and innovative marketing into approachable human communications that solve business challenges. 

Since opening its doors in 1999, B-Reel has grown to 170 employees across offices in Stockholm, NYC, LA, London and Barcelona.


B-Reel - Made by Makers.