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Group745
Group745
Group745
Group745
Group745
Group745

Nike+ Training

25/09/2017
Advertising Agency
London, UK
21
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Credits
Inspiring a generation of Arabic women to take up sport training.

We helped Nike launch the Arabic language version of the Nike+ Training Club App in the Middle East - a Nike first. For the launch we told the extraordinary stories of three strong Middle Eastern female role models - the only pro female tennis player in the region, a weightlifter fighting to make it to Rio and the first Saudi woman to climb Everest.

The films first dropped exclusively on Yasmina.com, the premier online portal for Middle Eastern women. Three films seamlessly combined the athlete’s unique stories with the product benefit of the Nike+ Training Club App. Film content was supported with social and online media.

The campaign message resonated with Middle Eastern women, generating 2.5 million unique views, and a 3X increase in app downloads.

About B-Reel UK (old)

B-Reel is a full-service creative agency building modern brands and connecting them with audiences in unexpected ways. We are a long-term strategic, creative, and executional partner attuned to the unique needs of modern clients.

Core to our creative process is the agency’s maker culture, strategy-led experience, collaborative spirit with clients and passion to translate the benefits of technology and innovative marketing into approachable human communications that solve business challenges. 

Since opening its doors in 1999, B-Reel has grown to 170 employees across offices in Stockholm, NYC, LA, London and Barcelona.


B-Reel - Made by Makers.