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Rewards - British Gas

Nexus Studios' Smith and Foulkes have crafted a beautiful new spot for British Gas as part of CHI & Partners campaign for British Gas. Wilbur, the inquisitive explorer penguin was first introduced by the brand in a CHI & Partners spot in September 2015. Smith & Foulkes helped to tell his story in an ambitious expansion of his world and personality. Wilbur is the host of the spot and presents the Rewards from British Gas in a fun and entertaining way, taking on many roles including magician, danc- er and superhero.


Advertiser: British Gas

Creative Agency

Creative Agency: CHI & Partners

Producer: Emily Hendrey

Executive Creative Director: Yan Elliot

Production Company

Production Company: Nexus Studios

Executive Producer: Tracey Cooper

Producer: Fernanda Garcia Lopez

ECD: Chris O'Reilly

Production Manager: Rebecca Archer